Research
I explored transportation data, cycling behaviour, and sustainability initiatives to understand user needs.
CASE FILE / MOBILE-WEB
ParkIt
A mobile UX case study focused on helping cyclists find safer parking spaces, navigate urban environments more confidently, and reduce friction in everyday commuting.
parkit_case_study.exe
01 / OVERVIEW
Quick mission summary
The goal
Design a platform that helps cyclists quickly find safe and accessible bicycle parking locations around Dublin.
The problem
Cyclists, especially students, often struggle to find parking spaces that feel secure, convenient, and reliable.
The result
A mobile-first concept focused on safer parking discovery through location information, accessibility, and visibility of safety features.
02 / CHALLENGE
What needed fixing
Students and city cyclists often had to rely on guesswork when choosing where to leave their bikes. Parking information was scattered, unclear, and did not provide enough confidence around safety and availability.
The challenge was creating a system that encouraged cycling while reducing uncertainty around parking decisions.
CORE UX ISSUE
Too much uncertainty between arrival and action. Users wanted a quick way to know where they could safely leave their bike, but existing experiences lacked trust, visibility, and convenience.
03 / PROCESS
How I approached it
User journey thinking
I mapped the experience of cyclists from planning their commute to arriving and finding parking.
Wireframing
I sketched mobile-first layouts focused on search, maps, and parking discovery.
Visual refinement
I developed a cleaner interface using sustainability-inspired colours and simplified interactions.
04 / SOLUTION
What the final design does better
Safer decisions
Users can make faster parking decisions through visibility of safety indicators and location details.
Improved discoverability
Parking locations become easier to find through search and map-focused interactions.
Encourages cycling
Reducing uncertainty helps create a more comfortable and confident cycling experience.
05 / GALLERY
Project visuals
06 / PLAYTEST
Explore the project
The report outlines the full process, decisions, and iterations that shaped the outcome.
07 / OUTCOME
Takeaways
This project strengthened my understanding of research-driven UX design and showed how data, behavioural analysis, and user journeys can shape better decisions throughout the design process.
RESULT
A mobile-first concept that makes bicycle parking feel safer, easier to discover, and more accessible while supporting sustainable transportation goals.